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Blog

How Does A Brand Elevate Itself Above the Noise?

Posted on 07 December 2009

In my last post, I started to assess how corporate brands leverage social media in an integrated marketing strategy.  Part of that process includes creating content that will keep the brand visible in a meaningful way so it won't get lost amongst all the chatter ("noise") on the Web.  This is a complex and difficult [...] Continue Reading

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Personal Blogs, Widgets

iGoogle Gadgets

Posted on 05 November 2009

Just as another case in point. Same data payload configured for delivery as a Google Gadget. In this specific implementation we're utilizing WidgetBox as the provider. Perssonas can utilize any number of different widget networks to provide the depth and coverage of the marketplace. Continue Reading

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iPhone Apps

Mobility is the key...

Posted on 05 November 2009

Perssonas is platform agnostic when it comes to content delivery.  We've taken the very same data that was used on the OpenTV widget demonstration and created a mobile experience with the very same data. Continue Reading

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