Perssonas allows brands to harness the power of social media by customizing and centralizing the presentation of their digital marketing content from all social networks. Our applications are available as microsites, embeddable widgets, mobile apps and on set top boxes. These applications deliver added value by learning users’ behavior so that the content they view is relevant and meaningful to them. Through commenting capabilities, an authentic conversation is created between all fans, regardless of their social network. Perssonas makes your brand more viral by compounding the power of aggregating different social networks and media as well as distributing over several platforms.

Competitive Advantage

Perssonas provides functions that enhance the user experience, many of which are unprecedented. While other services may aggregate social media, Perssonas uniquely provides:

A Discovery/Recommendation Engine: Content is presented to the user according to his preferences and behavior. These preferences are determined implicitly and not by explicit expression by the user. Also, recommendations for new content are presented to the user where appropriate. These features provide more relevant information for the user than is achieved by a linear representation. This is a truly personalized experience.

RSS Hyper Aggregation: Perssonas uniquely aggregates and filters RSS feeds in the context of all feeds thus allowing for comparison against microblog networks such as Twitter. Thus, content clutter is reduced by presenting only the most current and relevant feeds to the user.

Social Media Metrics: Due to the above features, Perssonas provides behavioral data on the success of a digital campaign as a whole.

Contextual Advertising and Monetization: Through the above features, Perssonas creates an unprecedented opportunity to provide a meaningful vehicle to produce contextual advertising and commerce opportunities.

Applications

Centered Around Your Brand

Give your fans one dynamic place to engage with your brand. They can view content from all of your social media sources. This application allows users to comment on posts, videos, pictures and articles regardless of social network. An authentic conversation is created around your brand.

Branded Perssonas Application

Offer your users added value by branding a Perssonas widget with your messaging. This application allows your fans to upload the content they want into the application while engaging with your brand and showing their loyalty.