Perssonas is the only social application that allows companies to promote and monetize their brands by skinning embeddable apps that aggregate all social media and lifestreaming applications. Perssonas’ social media marketing engine uses proprietary technology that provides an application layer that can deliver information to a wide variety of platforms such as mobile devices, online and set top boxes. Perssonas’ differentiator from other social media services is its approach of content aggregation and its recommendation engine based on profiles. Perssonas delivers analytics of consumer behavior, targeted advertising, sponsorship opportunity and higher increased audience interaction and retention.
Brand Application and Benefits
- Perssonas gives brands control of their social messaging and coverage by providing access to populate their apps. For example, whereupon a brand marketing campaign creates a Twitter account for a fictional television character, as in Mad Men, the Perssonas app would aggregate across all social media to fill that user generated content feed.
- Perssonas’ technology can also filter undesirable social comments.
- Brands can monitor success and failures surrounding their brand. Via Perssonas’ analytics dashboard, feedback can be applied to create new ideas for brand features and story lines.
- Incremental revenue generation. With the data collected by Perssonas, brands may sell user attention at a premium. This In the case of an entertainment property, this includes selling to other territories, across multiple platforms and adding advertising opportunities to the content, as well as providing year-long tracking that will support future film releases.
- Increased ROI for an entertainment property, as its “on air” time increases dramatically. Perssonas creates continuous audience programming. More advertising impressions of user attention are created to sell to advertisers or sponsors, thereby increasing the margins on content production and marketing costs.
Locations
Beverly Hills
9701 Wilshire Blvd.
10th Floor
Beverly Hills, CA 90807
San Francisco
505 Montgomery Street
Eleventh Floor
San Francisco, California 94111
